The sense of touch, which is very emotional and could give the impression to be in 'contact' with others, is not so often used in communication devices. Thus, our goal is to develop a tactile mobile phone, providing an emotionally rich experience to the user. From earlier experimentations conducted with users manipulating mock-ups, we enhanced two main kinds of communicating attitudes. People were either "engaged", since they act toward the others to contact them, or they were "receptive", trying to attract others toward themselves. We used the potential of numeric technologies to develop two tactile avatars corresponding to the "engaged" and the "receptive" attitudes. An experimental study showed the influence of using one or the other avatar in specific situations.